I bought a CD, not a licensing agreement
It is sad but predictable to see John Prior (Letters, August 10) trotting out the old fallacy about music that we buy a product encumbered with a licence.
Let us walk through my most recent purchase. I strolled into the store, located the CD I was after, paid for it in cash and left. At no stage was I asked to sign a licensing agreement - not even a post-sale agreement like those for software. It was a simple transaction of cash for a physical product.
''No,'' cries the music industry, ''you are bound by the licensing agreement that you did not sign and that we cannot produce for inspection.''
Fine - let's suppose I now have a licence for personal use applying to all the CDs I own. I should be able to take advantage of that. A CD I bought 10 years ago now has a scratch down the middle so that five of the 10 songs refuse to play. Luckily for me, this problem is solely with the physical medium. After all, my licence for personal use should allow me to reacquire ''my'' content, especially since it is digital data and can be reproduced an unlimited number of times at virtually no cost.
''No,'' cries the music industry, ''you bought a product, not a licence. You are not entitled to a free replacement, you need to buy it all over again. And when you do, you will be covered by another identical licence. Until something happens to this new physical medium.''
David Jack, Leichhardt, Australia (Letter to the Editor, Sydney Morning Herald)
41 comments
I scratched up my office dvd, and pointed out that they sold me a license, not a product.
They actually agreed with me and sent me another dvd. It took a lot of arguing and escalation, but that was to be expected.
Customer support these days is all about weeding out the weak willed.
What I'd like to see would be more labelless bands, and bands that refuse to pay the "trolls under the bridge," gatekeepers like record labels and Ticketmaster. Artists would see a larger portion of their profits, and with more people having access to a broader range of music, the music itself might get better.
If I buy the license, what am I buying? Access? Can I have access to the music regardless of format? Say I wanted the digital tracks of music I bought on CD five years ago, does the license grant me access to them without charge?
Or how about this... what if the music I bought (on license) five years ago has been remastered and re-released. Does the license grant me access to that without charge? It would seem obvious to me that the record industry treats music as a product because they want us to buy the remastered, limited edition, repackaged stuff even though there is little or minimal additional value to what we have already purchased. Throwing out the concept that as music consumers we are bound by a music license is only used to support the fact we are buying a product. Very clever and disingenuous... can't have it both ways.
Ultimately, without knowing what the so-called license says, as a consumer I don't know what my rights are. I think we all understand exactly what buying a product entails.
So, now that you've called me on it... what's your point of view? Moving away from a knee-jerk, emotional response (which is very common when talking about the music industry) I'm not expecting you (or anyone) for that matter to unequivocally pick a position because lets face it, we don't have all the facts and can't discuss and debate the pros and cons of each.
Note: The comment I posted above is something I spotted in the Sydeny Morning Herald and should not be attributed to me. I have shared to generate discussion.
No, wasn't suggesting you were being emotional... just a general comment that most discussions are very polarizing (us vs. them). I hope we can move away from that (or at least try) so consumers and the record industry can respect each other instead of being adversarial. Music fans really do respect and want to support artists but have a problem with the faceless, corporations throwing their weight around and disrespecting both consumers and artists. I want more of my money going to the creators who put themselves out there at great sacrifice for me to enjoy the works they produce.
That said, I think we are moving toward a personal license scheme anyway just because of technology and digital culture. So my view lines up with yours... it's not about plastic and shrink wrap anymore.
Really this whole discussion is about ownership vs. access. I would love to have access to music anytime, anywhere with caching to my iPod so I can listen offline (like Spotify) and would be willing to pay a fair amount for it and agree to a license for access. Yes, a whole other set of issues/questions arise but will there be a perfect system? And will you please everyone?
The software business is a perfect example of one that has used licensing with much success. Yes there is piracy (and always will be) but we have all been made to understand that software costs money and time to develop and don't grumble about paying for it.
It seems like the music industry somewhere down the line shot themselves in the foot and just couldn't get the same message out to consumers.
Will the industry ever get it right?
As an aside, I always felt a better way of changing attitudes to piracy would have been to have a campaign that showed all the people that went into getting that music to the punter. It may be guilt-tripping people, but it has to be better than suing grannies. After all, we all know people in records that aren't working in music anymore.
Anyway, my belief is that the new model is that there isn't a model. Different artists, didn't punters, different behaviour, Each punter and artist having their own different type of interaction.
My wife worked at a not-for-profit arts organization that helped artists (mainly musicians) get booked into schools (elementary, high school, colleges etc).
The mandate was two-fold: 1) promote music and the arts and help artists earn a living and 2) educate young people about what is involved in creating art and getting them involved as these were interactive sessions.
So to your point about changing attitudes towards music and piracy... this is one way to connect artists with young people before attitudes set in. It's not so much guilt tripping but building a better appreciation of arts and culture.
What if I download the songs that I have already paid for from someone else to save me the bother of converting the vinyl to digital is that theft?
God they've made it confusing, or has the industry just confused itself?
Most of us are not lawyers and we will never get our heads around the language used in license agreements or contracts. We can only hope and trust that what we ultimately end up with is fair to artists and consumers.
SAME THING HERE. You said, "At no stage was I asked to sign a licensing agreement." You're assuming that you'd need to sign such an agreement to make it valid. Not so. Opening the packaging might be enough (this is pretty standard on software).
You said, "my licence for personal use should allow me to reacquire ''my'' content." WHY? If that's not what the license is for, why would you be able to claim it? The license could very well have a clause which limits your use to the lifetime of your physical disc. That's the thing about licenses: like any other contract, they have clauses and limitations.
I'm not saying this is right for a record label to do. BUT, it's not like the record label would be operating outside of some established contract law.
He said: When you buy a CD you own the physical product, but you are only licensing the music and cover art for personal use with conditions protected by law. You cannot copy, alter, upload or broadcast the music without paying an additional fee
This is in-line with copyright law (though, I wouldn't exactly call what you receive when you buy a CD a "license"). In the US (and similarly in most countries), a copyright holder gets a bundle of rights. Those are the right: to produce copies or reproductions of the work and to sell those copies, to create derivative works, to perform or display the work publicly, to sell or assign these rights to others, and to transmit or display by radio or video.
What John Prior was saying is that when you buy a CD you are only ALLOWED to do certain things, most of it relegated to personal use. He's a bit restrictive (he doesn't touch upon fair use), and he shouldn't use the term "license" because one would be allowed personal use without a license.
But back to you scratching your disc. I wrote the above-post on the assumption that you've encountered a situation where you bought a CD and there WAS a license formed. As noted in my previous post, the terms of the license would have to be laid out. Otherwise you wouldn't have a license. Has this happened to you? Have you ACTUALLY run across someone saying: ''you are bound by the licensing agreement that you did not sign and that we cannot produce for inspection.'' I thought this was a recent development that I just haven't seen yet.
Suffice to say: when you buy a CD, you aren't buying a license (unless the CD specifically says you are). When the music industry says "you bought a product," that's absolutely true and it's no different than any other physical product: when you break it, you buy another.
NOTE: the rules are different when purchasing mp3s. In that case, you ARE buying a license because of the nature of mp3s. You would need a license to transfer/copy to your computer/copy to other computers or devices. That's because if you didn't get the license, you'd be in violation of copyright (the ability to copy and distribute is solely for the copyright holder). Those issues don't come up with physical mediums.
Here's an analogy: If you buy a soda and poke a hole in the bottle, you can't ask for a refill because you handled your container carelessly.
Also, copyright laws exist to prevent unauthorized distribution. I don't know anyone that doesn't make copies of everything they buy (for backup purposes). I mean, it's not like they're going to know you did it, right?
Now, DRM is a whole other can of worms...
I think the way to go is for musicians to accept that CDs and downloads are infinitely and easily reproduceable and treat them as marketing tools for concerts and merchandise. Live music is where the money will be from now on.
The problem with the original post is that it assumes that you get a license when you buy a CD. In general, you don't. The post is based entirely on a false premise.



